In 1985, John Auersperg, Sr. along with his sons, John Jr. and Paul, founded Fortune Footwear Inc. and opened their first New York City showroom in the SoHo Building. This family-owned business began by importing flip-flops, slippers and casual footwear from Taiwan. As the sourcing strategy expanded into dress shoes, production eventually moved to China.
Fashion styling and diversity
Each had their areas of expertise; John Auersperg, Sr. specialized in footwear sales and developed his fashion forward vision for private label product, John Jr. expanded the business into handbags, while Paul cultivated major catalogue accounts.
Together, they moved the company into a unique niche within the fashion industry.
Since its inception, Fortune Footwear has operated on one three-pillar philosophy:
– Produce successful and lasting products at all price points
– Achieve the highest standards
– Devotion to building long-lasting partnerships for mutual success
Today, with CEO Paul Auersperg at the helm, the company’s reach is global, its offerings are cutting edge and its philosophy is steadfast.
There is one significant change from those early days, however. The Fortune Footwear showroom has moved from its SoHo beginnings to the Tribeca neighborhood of New York City.