In 1985, John Auersperg, Sr. along with his sons, John Jr. and Paul, founded Fortune Footwear Inc. and opened their first New York City showroom in the SoHo Building. This family-owned business began by importing flip-flops, slippers and casual footwear from Taiwan. As the sourcing strategy expanded into dress shoes, production eventually moved to China.

Each had their areas of expertise; John Auersperg, Sr. specialized in footwear sales and developed his fashion forward vision for private label product, John Jr. expanded the business into handbags, while Paul cultivated major catalogue accounts.

Together, they moved the company into a unique niche within the fashion industry.

Since its inception, Fortune Footwear has operated on one three-pillar philosophy:

Fashion styling and diversity – Produce successful and lasting products at all price points
Quality – Achieve the highest standards
Customer Satisfaction – Devotion to building long-lasting partnerships for mutual success

Today, with CEO Paul Auersperg at the helm, the company’s reach is global, its offerings are cutting edge and its philosophy is steadfast.

There is one significant change from those early days, however. The Fortune Footwear showroom has moved from its SoHo beginnings to the Tribeca neighborhood of New York City.


As a leading designer of private label footwear and handbags, Fortune Footwear focuses on four design fundamentals.

Fortune Footwear strives to be innovative within the structure of current fashion trends. We understand you want sought after women’s footwear and handbags, and that’s why our designers pay attention to forecasted fashions.

Trends and innovation are important, but specification is key. We produce women’s footwear and handbags that meet your particular criteria.
We start by producing sketches and computer aided design concepts. This process allows us to customize products to meet your needs and to provide detailed instructions to sample room technicians.

Unlike other companies, we don’t just offer one type of women’s shoe or one type of handbag. Fortune has a variety of product to choose from in synthetic or leather materials including:
-Dress shoes, casuals, boots, and slippers
-Totes, hobos, satchels, shoulder bags and clutches
-Belts and small leather goods

Our design studio houses a library of over 200 lasts and heels along with the latest materials. In order to build this library, our team shops the market and travels far and wide to find the trims, components and materials to customize your product development.


Fortune Footwear sources private label women’s footwear and handbags by way of four strategic components.

Start to Finish
Our ability to source the right product with the right factory at the right price results in styles that look good, feel good and sell!

Our team of expert technicians and quality control inspectors manage all phases of production while working with factories to maintain social compliance standards.

Service is a Fortune Footwear core value.

Our competitive pricing, flexible minimums and on-time delivery support customer growth.
Fast Track: Our experienced manufacturers in Northern and Southern China understand and meet the servicing demands of the various catalog and retail markets.
Personal support: Our dedicated team of production and commercialization specialists guide you through the product life cycle.
Global Reach
More than 10 million shoes and 3 million handbags are distributed annually throughout the U.S.A, Europe, Canada, Latin America and Asia. Shipments are made through direct import, domestic or drop-ship delivery. We also connect with third party warehouses near major U.S. ports to handle cross docking, special projects, transportation and returns management.

In all we do, we strive for customer satisfaction and look forward to mutual success.